Why RED?

Creatives are always on the go, needing a tool that can adapt to their ever-changing projects. Watch as Director Mark Toia describes the major three requirements for a creative tool and why WEAPON 8K S35 is the camera that checks all of the boxes.

Image quality.

Resolution is a critical component of image quality, giving cinematographers the option to reframe and resize each shot. The increased resolution in 8K gives users not only more dynamic range, but also more color grading to play with.

Ease of use.

Not only are RED cameras easy to set up, they make it easy to capture the perfect shot. When capturing 8K RAW footage, shooters have the flexibility to correct color temperature and exposure in post without permanently altering the original image.


Cameras need to be reliable and versatile enough to adjust with each shoot. Whether capturing images using a held held configuration, from a helicopter above, or even underwater—WEAPON 8K S35 can easily adapt to any shooting scenario.