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Product Introduction, Information, & Training

Event Details:

An opportunity to get some hands-on time with the camera and see some test footage.

Date: October 16, 2014
Location: Omega Broadcast Group
817 W Howard Ln
Austin, TX 78753
Time: 5:00pm - 7:00pm
5:00pm - 5:30pm: First Look at the Camera
5:30pm - 7:00pm: Amira Presentation
(Footage & Overview)
7:00pm Onward: Hands-on, Q&A, Social

Product Code: EVENT-AMIRA-101614
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Omega Broadcast Group

Full Event Description:
Camera Sales Representative Snehal Patel will be presenting the Amira camera Thursday evening. He will go over the operation and controls of the camera, show some footage and then take time to answer your questions. You will have an opportunity to get some hands-on time with the camera. This presentation will be geared for both the technical and non-technical side of this new technology.
Those that should attend include: DPs, Operators, Assistants, Directors, Producers and others from both the scripted and non-scripted creative industries.

Want to learn more about the ARRI Amira?
ARRI proudly introduces AMIRA, a versatile documentary-style camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Ready to pick up and shoot straight out of the camera bag, AMIRA is hardy enough to take anywhere and features in-camera grading with pre-loaded 3D LUTs, as well as 200 fps slow motion. It is suitable for a great variety of production types, from reportage and corporate films to TV drama and low-budget movies, so wherever you are headed and whatever you need to shoot, let AMIRA be your companion.

Product Highlights:
- Same 35 mm sensor as ALEXA
- HD 1080/2K; Log C/Rec 709
- ProRes up to 4444 on CFast 2.0 cards
- Dynamic range of 14+ stops
- Up to 200 fps – full sensor area
- Optimized for the single operator
- Internal ND filters (0.6/1.2/2.1)
- OLED eyepiece and fold-away LCD monitor
- Multi-channel audio – easy-access controls
- Rugged and reliable ARRI build quality
- Solid lens mounts (PL/B4 2/3”/EF)

Uniquely, AMIRA comes with a number of 3D LUT-based looks that can be applied while filming. Alternatively, productions can custom-build their own 3D LUTs in external color grading systems, load them into the camera during prep, and even modify them on set. This gives cinematographers and directors a greater degree of creative control on fast-moving productions, while keeping costs down for producers.

The pre-loaded LUT feature essentially amounts to in-camera grading; it allows cinematographers to craft a consistent, identifiable visual approach, even on small- scale productions that cannot afford to pay them to attend the grade. Documentaries, dramas and commercials often involve a number of contrasting looks for different narrative or thematic elements. With AMIRA these looks can be created before the shoot and either ‘burned in’ to the recorded footage or used purely for monitor imaging. Either way, they give cinematographers and directors a greater degree of creative control on fast-moving productions, while keeping costs down for producers.

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